For far too long the average web site owner has narrowly focused on ushering visitors to their web site via the home page, or through the front door.

If you talk to the average webmaster it’s not long before you soon realize that most of them share outdated promotional ideas and have not evolved with the search engines.

Read the rest of this entry »

Where do they keep the alt text?
Seems Google is once again giving some weight to alt text for images. Previously disregarded unless the image was hyperlinked, alt text once again appears to be a contributing factor in the search results.

This was generally abused by webmasters trying to gain an edge over the competition by using a long string of keywords and ignoring usability.

I wouldn’t rush out and start changing all of the alt text attributes on your web pages hoping for an edge, I really doubt it’s given serious weight.

Remember, it’s all about the visitors.

There was quite the buzz with million pixel ad web sites a brief time ago, when a young entrepreneur came up with the idea of selling one million 1×1 pixel ad spaces for $1.00 each. The Million Dollar Home Page was born. It brought out so many copy-cat sites that they can’t give away those ads now.

We recently came across a new variation of the million dollar ad web sites called the Million Clicks Button. Advertisers are afforded the opportunity to “own” the button for a set dollar amount until the next advertiser purchases the button for a higher dollar amount. All of the traffic from visitors clicking the button are directed to your web site for the duration of your ownership.

Read the rest of this entry »

Iron Pyrite - Fool's Gold

Seems that there’s quite a bit of speculation regarding the current PageRank update and fluctuations displayed by the Google Toolbar that began earlier today.

New sites and pages are displaying PageRank values that appear to be inflated, while there’s little or no change of the values assigned to older pages.

Read the rest of this entry »

MOUNTAIN VIEW, Calif., April 1, 2006 – Google Inc. (NASDAQ: GOOG) today announced the launch of Google Romance, a new product that offers users both a psychographic matchmaking service and all-expenses-paid dates for couples who agree to experience contextually relevant advertising throughout the course of their evening.

“Our mission, as you might have heard, is to organize the world’s information,” said Jonathan Rosenberg, Google’s senior vice president, product management. “And let’s face it: in what area of life is the world’s information more disorganized than romance? We thought we could use our search technology to help you find that special someone, then send you on a date and use contextual ads to help you, ya know – close the deal.”

Google Romance Beta

Be the first to Post Your Google Romance Profile

Read more about Google Romance: Official Google Blog: Cupid’s algorithms

Nice to see you’ve still got a sense of humor!

« Older entries § Newer entries »