Google has secured yet another toolbar agreement, this time with Adobe Systems, Inc. The agreement to bundle Google’s Toolbar with Adobe’s Shockwave Player downloads was announced this past Wednesday.
The Google Toolbar will be offered as part of the Macromedia Shockwave Player installation process for Internet Explorer. It was also noted that under the terms of the agreement, the toolbar would also be offered as part of other Adobe product installations in the future.
Google is thought to be securing these deals as far in advance of the anticipated release of Window’s Vista OS in order to gain further access to the consumer base by adding their search box to the web browser. Vista will offer Microsoft’s own search system as the default setting in an attempt to gain market share.
Adobe’s Shockwave player has been downloaded a reported 200 million times, which places it on an estimated 55% of internet ready desktop computers.
Like their earlier toolbar deal with Dell, none of the?financial terms of the agreement were released.
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