Editorial Integrity

Interesting concept.

You hear mention of this phrase quite often during discussions about web directories. It’s often said that you can judge a directory by its editorial integrity (or lack thereof).

Wikipedia gives the following definition for integrity:

Integrity is the basing of one’s actions on an internally consistent framework of principles. Depth of principles and adherence of each level to the next are key determining factors. One is said to have integrity to the extent that everything he does and believes is based on the same core set of values. While those values may change, it is their consistency with each other and with the person’s actions that determine his integrity.

Something that has really caught my attention is that most general topic web directories promoted at popular webmaster forums primarily feature other directories.

Editors and owners are quick to assure you that they have integrity while fraternal members slip in the side door without the least bit of scrutiny. Web sites that feature little if any content are quickly rejected with insolence but web directories with few listings are proudly accepted.

Directory owners suggest that submissions with keyword stuffed titles or improper capitalization of descriptions will not be accepted, yet listings such as the following are all too common:

Firefox SEO Friendly Paid Web Directory
FireFox Directory Add Your Site Get PageRank Search Engine Optimization [SEO] Search Engine Frendly [SEF] Directory Search.

How can a directory owner think they have editorial integrity when accepting such a submission (especially if there was a fee involved)?

Is it me, or is it becoming easier to distinguish the link pimps from the directory owners?

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