Google has long been the preferred search engine and has slightly widened it’s seemingly insurmountable lead over rivals Yahoo and Microsoft’s MSN Search again.
In May, Google served up 59.3 percent of the search queries, followed by Yahoo in second with 22 percent, and MSN Search in third with just 12.1 percent.
Microsoft and Yahoo both have made large investments in development of their own search technology and still find themselves chasing Google which gained a 1 percent increase since March. MSN Search lost a point and Yahoo remained unchanged.
Search is still considered the largest revenue generating segment of the online market, acounting for almost 41 percent of revenues.
Online advertising increased 30 percent in 2005 to $12.5B,? and is expected to continue its growth.