Fuzzuck.com

Ever feel like something is just out of whack or doesn’t quite add up? I was thinking about all of those three way link exchange emails received, and was wondering if they realize how elementary their theory really is.

It’s suggested that standard reciprocal links are easy to identify because your site A links to their site B, and in return their site B links back to your site A. Since the links are swapped, it’s thought that these links are discounted when it comes to the search engines and their scoring of your backlinks. So reduced or no PageRank, anchor text and SERPs boost.

Then there’s the three-way link exchange.

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I find myself amazed at the  fascination, okay, the obsession with comment spamming for links.  There’s a few free tools and search engines for finding blogs whose comments haven’t been nofollowed to keep all the little kiddies from pissing all over their blog.

There is free software available  that is supposed to help you find blogs that aren’t “nofollowed” so that you can go around town spamming your links with the hopes that they might actually be counted for something by the search engines.

Oh, yeah – I forgot, you’re supposed to get a ton of free targeted traffic this way as well.

While this method may help you obtain those coveted first page results for some absolutely useless long tail keyword phrase that nobody but you are proud of (free animal clubs comes to mind for some reason), I wouldn’t use this method to get these cheap links for any site that you’re serious about.

Why not?

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How successful have your previous link building campaigns been? Find yourself wondering why the response rate to your requests have been so low?

Ever try a typical link building service from a so called SEO expert only to find a multitude of inbound links from splog comments, useless directory listings and dropped domains set up for crappy link exchanges (probably by the guy that sold you the service)?

Think about how you are going about getting your inbound links. It was all too common in the past to search Google for sites related to your own, load it up in your browser, find some contact information and fire off a templated and patronizing message that’s just oozing insincerity while asking begging for a link.

Did you really think they were going to be impressed with your mention of PageRank, popularity and search engine rankings? Come to think of it, why would someone want to link to you if all it does is help your rankings?

There is a better approach.

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