Ever feel like something is just out of whack or doesn’t quite add up? I was thinking about all of those three way link exchange emails received, and was wondering if they realize how elementary their theory really is.
It’s suggested that standard reciprocal links are easy to identify because your site A links to their site B, and in return their site B links back to your site A. Since the links are swapped, it’s thought that these links are discounted when it comes to the search engines and their scoring of your backlinks. So reduced or no PageRank, anchor text and SERPs boost.
Then there’s the three-way link exchange.