June 2008

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I’m still amused by the various posts and discussions in webmaster forums regarding sitelinks in Google’s search results. We need to get past the misconception that the occurrence of sitelinks confers some sort of status upon a web site, and some how the webmaster or site owner is responsible for this as it’s some sort of achievement or reward for their link building or PageRank “sculpting” efforts.

I think it’s necessary to first understand the basics regarding Google and their search results. Google classifies search queries into three categories:

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