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Why do some webmasters submit their sites to paid directories when there are an over abundance of free directories everywhere?
Does a paid directory provide more value or a better link than that of a free directory?
Is it worth submitting your site to new PageRank 0 directories? How much value is there in that?
Why pay to be included in a low PageRank directory when you can get an equivalent listing elsewhere for free?
Perceived value.
Frequenting webmaster forums I read numerous questions and comments regarding the value of paid directories. Some webmasters will not pay for any directory listing as they just don’t see any value in doing so.
Paid directory announcements seem to invite rants about the belief that nobody in their right mind would pay to be in a PR0 directory as it doesn’t offer anything over the free directories.
Seems the primary factor or consideration is still PageRank. Too many webmasters suffer from Pixel Envy and have difficulty determining value of a quality directory listing.
Relying on the outdated graphical display of a browser add-on reinforces the notion that the average webmaster is truly ignorant. Ever notice the interest in buying cheap links in “new” directories with instant PR4 or greater? Does anyone question how this new directory is magically a PR4, 5 or 6?
There are much better metrics available to determine future value of directory listings, paid or free. Read the rest of this entry »