You are currently browsing the monthly archive for April, 2006.
With the explosion of general directories lately (everyone’s an editor) it’s nice to find one that stands out in design and quality.
With one of the best new directory marketing techniques I’ve seen recently, Loren Baker is off to a running start with Umdum.
To celebrate the launch, we are running a free submittal promotion which will run until 5 pm PST on Thursday April 20th. You can have your site listed in Umdum for free by Umdum Web Directory these simple steps.
1. Go to Umdum.com.
2. Select the most relevant base category for your site by browsing our Category Map.
3. Click over to the most relevant category then submit your site and select the free “Non-profit” payment method 
4. Rinse and repeat - submit your sites which deserve to be listed. We are looking for businesses, blogs, guides, content oriented sites, other search engines, your favorite sites.
5. Do not submit gambling, drugs, or illegal content sites. Do not submit ‘built for AdSense sites.” Do not submit scrapper content sites.
6. Submit one AUTHORITY site such as USAToday, your favorite local news channel, a Web 2.0 site, your favorite search engine, or other large sites.
7. List the sites that you submitted in the comment form below. I will then review, edit (if needed) and approve those submissions. (Do not link to the sites in the Comments field as SEJ’s spam filter will hold your comment in moderation if it includes more than 2 links).
That’s it. You’re now listed in Umdum if your site passes our Editorial Process.Your site will be approved in less than 24 hours if not instantly.
You won’t get that from DMOZ.
While this promotion has ended, you can bet that it will be mimicked many times over. If you missed out on a free listing, we still recommend submitting to Umdum. Good luck with the directory Loren!
For far too long the average web site owner has narrowly focused on ushering visitors to their web site via the home page, or through the front door.
If you talk to the average webmaster it’s not long before you soon realize that most of them share outdated promotional ideas and have not evolved with the search engines.
Instead of maximizing the potential of their web pages, they’re trying their best to promote their web site as a whole, utilizing a single page of content to attract a broad audience.
This may have worked well in the past, but today there is so much more opportunity once you realize that search engines index web pages, not web sites.
Promoting web pages or separate sections from your site increases the marketing opportunities available to you. Link development becomes easier and the odds of surfers finding you are more in your favor than ever before. I’ll take 200 visitors to 30 pages over 6000 visitors to the home page any day.
Targetted traffic is the best traffic a search engine could send you. Isn’t it about time you started helping the search engines to do so?
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Seems Google is once again giving some weight to alt text for images. Previously disregarded unless the image was hyperlinked, alt text once again appears to be a contributing factor in the search results.
This was generally abused by webmasters trying to gain an edge over the competition by using a long string of keywords and ignoring usability.
I wouldn’t rush out and start changing all of the alt text attributes on your web pages hoping for an edge, I really doubt it’s given serious weight.
Remember, it’s all about the visitors.
There was quite the buzz with million pixel ad web sites a brief time ago, when a young entrepreneur came up with the idea of selling one million 1×1 pixel ad spaces for $1.00 each. The Million Dollar Home Page was born. It brought out so many copy-cat sites that they can’t give away those ads now.
We recently came across a new variation of the million dollar ad web sites called the Million Clicks Button. Advertisers are afforded the opportunity to “own” the button for a set dollar amount until the next advertiser purchases the button for a higher dollar amount. All of the traffic from visitors clicking the button are directed to your web site for the duration of your ownership.
The cost to own the button starts at just $1.00US and the amounts double with each purchase, up to $1,048,576.00US for the right to own the button until 2012.
How the owners of MillionClicksButton.com plan on sustaining the growth and traffic necessary to attract an advertiser willing to pay in excess of $1,000,000.00 for the right to own the button through 2012 is unknown at this point. The Million Dollar Home Page buzz lasted a little more than 4 months.
I wonder if anyone else looks at the whois info before making a purchase; it’s not very reassuring to know that as of today, the domain name is registered for a single year.
Domain: millionclicksbutton.com
Registrar: ENOM, INC.
Created: 07-APR-06
Expires: 07-APR-07
I imagine some of you that clicked the button might be thinking what the fuzzuck am I doing here? Well, the way we figured it, we really couldn’t go wrong for a buck. We just hope you didn’t break the Million Clicks Button on your way to making internet history.
Thanks for stopping by.
Our best wishes to Rohit and Lata, the owners of MillionClicksButton.com! Read about their progress at Million Clicks Button Blog

Seems that there’s quite a bit of speculation regarding the current PageRank update and fluctuations displayed by the Google Toolbar that began earlier today.
New sites and pages are displaying PageRank values that appear to be inflated, while there’s little or no change of the values assigned to older pages.
It seems that it’s now easier than ever for new sites to achieve a PR5, PR6, PR7 or even a PR8! Wow! Sites that are barely 2 weeks old are displaying PageRanks of 5, 6 or 7.
Will there be a mad rush to peddle this fool’s gold? Is Google trying to one-up webmasters? Remember, the best way to bring down an economy is to flood it with worthless currency.
How the fuzzuck can you feel comfortable buying links for all the wrong reasons now?
MOUNTAIN VIEW, Calif., April 1, 2006 - Google Inc. (NASDAQ: GOOG) today announced the launch of Google Romance™, a new product that offers users both a psychographic matchmaking service and all-expenses-paid dates for couples who agree to experience contextually relevant advertising throughout the course of their evening.
“Our mission, as you might have heard, is to organize the world’s information,” said Jonathan Rosenberg, Google’s senior vice president, product management. “And let’s face it: in what area of life is the world’s information more disorganized than romance? We thought we could use our search technology to help you find that special someone, then send you on a date and use contextual ads to help you, ya know - close the deal.”
Be the first to Post Your Google Romance™ Profile
Read more about Google Romance™: Official Google Blog: Cupid’s algorithms
Nice to see you’ve still got a sense of humor!